PROJECTS

PRODUCT DEVELOPMENT

The whisky and spirits market continues to grow, and whisky has become a go-to gift for enthusiasts. To meet this demand, I developed a whisky gift box for both T.O.S Distillerie and La Distillerie de Wambrechies, each targeting different markets, T.O.S for wine shops and Wambrechies for supermarkets.

For T.O.S Distillerie, the goal was to create a versatile gift box that could hold any Artesia whisky, rather than being tied to a single product. This was possible because all Artesia whisky bottles share the same shape, making the packaging adaptable and scalable.

MAIN SKILLS

PROJECT

MANAGEMENT

PRODUCT DEVELOPMENT & INNOVATION

LAUNCHING

STRATEGY

GO-TO-MARKET

STRATEGY

KEY STRATEGIES

Main objectives

Strengthening the product lineup with a gift-friendly option.
Increasing whisky sales by offering a ready-to-gift format.
Showcasing Artesia’s universe and brand identity through premium packaging.

Crafting a Strong Creative Brief

Before jumping into design, I started with research. What was already on the market? What were competitors offering? What price range would make sense for our positioning?
From there, I structured the project:

Defined the right price point based on market research and our P&L.

Set the budget and timeline, ensuring the box was ready before key gifting periods (Father’s Day, Christmas).

Briefed a graphic design agency, giving them both our vision and creative freedom. I always like to challenge agencies with two directions—one based on our ideas, and one where they bring fresh perspectives. The best results often come from a mix of both.

Once the whisky box was finalised, the next step was making sure it reached the right audience in the best way possible.

A targeted social media campaign introduced the product, highlighting its premium look and gift-ready appeal.

In-store tastings led by our sales team helped drive visibility and adoption in wine shops, giving customers the chance to discover the whisky.

We launched with a single whisky inside, allowing us to gauge interest and fine-tune the offer. Once it gained traction, we expanded the selection to include more Artesia whiskies.

Product Launch & Communication

Selecting the Right Packaging

The box had to be visually appealing, but there were also practical challenges to consider. How would it be shipped? How easy would it be to assemble? Would it work logistically in our retail spaces?

Logistics – Ensuring the box was easy to transport and fit into our existing over-packaging.

Scalability – Choosing glasses that were easy to reorder and wouldn’t create stock issues.

Ease of assembly – Making sure the box could be efficiently put together for both our warehouse team and retailers.

RESULTS

The whisky box quickly found its place, answering a real demand from our B2B clients who were looking for premium gifting options.
Artesia sales increased by 20% in the first year, showing the impact of having a ready-to-gift format in our range.
Sales of the whisky box grew by 40% in the second year as we expanded the selection with more whiskies.

It has now become a seasonal best-seller, with strong peaks during Christmas and Father’s Day, making it a must-have in Artesia’s lineup.

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