STRATEGY & PLANNING

Before creating a brand strategy or launching any activation, we need to ask ourselves:

Where are we heading? Is there a real need for this product or service? Why are we doing this? What resources do we have, and what do we need? What outcomes do we expect?

To answer these, I start with a deep dive into the company, market, competition, and consumers. Understanding these elements gives us the insights we need to define a clear brand strategy, a guiding thread that ensures every action makes sense and serves a purpose.

The first step? Setting objectives. Do we want to increase sales? Improve brand awareness? Build loyalty among customers? Target new prospects? Enter new markets? Strengthen our retail presence? Once we know where we’re going and what budget we can allocate, we can create a solid marketing plan.

Marketing is a broad word, it covers everything from product, place, price, promotion, people to communication, media, and digital strategies. A good marketing plan brings all these together, making sure we have:

• The right strategies to reach our objectives,

• The right resources (people, budget, tools),

• A clear timeline for execution,

• A way to track and analyse results.

  
  

BACK TO HOME PAGE