STRATEGIC EXECUTION & BRAND ACTIVATIONS

A great strategy is nothing without execution. It’s not just about having a plan, it’s about making it happen, in a way that truly connects with people. When I develop and implement brand activations, my focus is always on creating an experience. Whether it’s B2B or B2C, every interaction should feel meaningful and leave a lasting impression. The goal is simple: people shouldn’t just see the brand; they should live it.

How I bring strategies to life:

• Designed and executed brand activations across both on-trade and off-trade markets.

• Led product innovation & development, expanding core ranges and cross-selling opportunities.

• Built and implemented media plans across ATL (radio, print) and BTL (PR, events, direct marketing, social media).

• Managed new product launches, including events, press releases, and B2B collaborations.

• Created and managed a whisky club, building a strong community around the brand.

• Organized and led brand presence at key industry events, ensuring visibility and engagement.

• Trained and supported internal teams, helping them deliver the right brand message.

Every activation is designed to immerse people in the brand’s world, ensuring that every touchpoint—whether it’s an event, a campaign, or a product launch—feels authentic and add value to the customer.

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