In this portfolio, you’ll learn more about my
approach to marketing, discover projects I’ve led, and get a sense of my personality.

I grew up in a small village in France’s Champagne region, where my passion for the wine and spirits industry and marketing took root. The question of what makes one champagne stand out over another sparked my curiosity and led me to pursue a career in marketing. Outside of work, I’m passionate about travel, immersing myself in different cultures, and meeting people from all over the world has been one of the most enriching experiences of my life. I also love sports for the adrenaline, challenge, and personal growth it offers.

PROJECTS

LAUNCH OF
WHISKY

How do you make a French whisky stand out in a crowded market, during a pandemic? At T.O.S Distillerie, I led the launch of Artesia, building its identity, connecting with our audience, and turning it into a key product for the distillery.

WEBSITE REVAMP &
SEO

A website should do more than look good, it should sell, tell a story, and feel effortless to navigate. At T.O.S Distillerie, I led a full revamp of our website and SEO strategy to better reflect the brand, improve the user journey, and drive meaningful results.

WHISKY & FOOD PAIRING EXPERIENCE

What if whisky could move from the bar to the dining table? I created a series of whisky and food pairing dinners to offer guests a new perspective on whisky, while strengthening relationships with clients, chefs, and our most loyal community members.

PRODUCT
DEVELOPMENT

How do you turn a bottle of whisky into the perfect gift? I developed a versatile gift box for Artesia that combined practicality, premium design, and strong market fit, making it easier for both retailers and customers to choose whisky as a go-to gift.

DATA & ANALYSIS

At the start of any marketing plan, we set clear, measurable, and realistic objectives, otherwise, how do we know if we’ve succeeded? That’s why, for every strategy I put in place, I define key KPIs to track, whether it’s for a campaign, a new product launch, SEO content, or a CRM activation.

Tracking these KPIs isn’t just about numbers, it’s about understanding what works, what doesn’t, and how we can improve. Marketing is a constant learning process, and data helps refine strategies over time. It’s also a powerful tool when presenting results to C-suite executives, giving them a clear picture of the impact and value of our initiatives.